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Healthcare Tech

Design System

Visual Design

Streamlining Field Operations and Managing Incentives in Pharma

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DURATION

FEB 2021 - JUL 2023
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MY ROLE

Senior Visual Product Designer​

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TEAM

1 PM + 1 Product Design head +
2 UX Designer + 15 Engineers + 
QA Specialists

ZAIDYN by ZS is an AI-powered platform for pharmaceutical and life sciences companies that streamlines:
 

  • Customer relationship management

  • Sales performance tracking

  • Data analysis and insights
     

Unlike traditional systems, ZAIDYN offers modern, intuitive tools that enhance efficiency, reduce operational costs, and improve outcomes for both patients and industry partners.

PROBLEM STATEMENT

Pharmaceutical and life sciences companies encounter inefficiencies, high operational costs, and suboptimal outcomes caused by outdated systems. This creates a demand for an AI-powered platform to enhance customer relationship management, sales tracking, and data analysis for better results.

PROJECT IMPACT

My focus areas during this product launch

Multi-Platform Incentives Dashboard

Draggable, editable columns in Business Rules Editor

(under NDA)

Interactive data system with multi-state indicators and smart filtering controls

Tree Dropdown Accordion Component Launch

(under NDA)

(under NDA)

Disclaimer: Detailed contributions for the additional features cannot be shared due to confidentiality agreements. Please reach out for more at vyomika@gmail.com

Multi-Platform Incentives Dashboard 

THE CHALLENGE

  • Data on performance, incentives, and goals was spread across multiple tools, making access and action difficult for sales teams, managers, and executive leadership within life sciences and pharmaceutical companies
     

  • Without a centralized view, tracking progress and payouts was time-consuming, leading to delays and errors in decision-making. This hindered team efficiency, organizational performance, and strategic alignment, particularly for professionals striving to optimize operations and drive data-informed decisions

How might we provide field teams real-time insights and personalized incentives to boost operational effectiveness?

Understanding previously designed Javelin portal dashboard

Collaborated with Product Managers (PMs) and the Head of UX to gather design requirements and insights, ensuring a clear understanding of project goals and user expectations.

Conducted a thorough walk-through of pre-developed screens to analyze current workflows, identify areas for improvement, and align designs with product objectives and user-centric principles.

Mapping the Fundamental Friction Points

🚫 Key elements, like the "Welcome Report," occupy prominent areas but fail to stand out visually, reducing their impact.

📎 Sections like "Resources" and "Report Links" are overcrowded, making navigation overwhelming and discouraging interaction.

🤯 The design lacks a clear focus, with too many elements competing for attention, making it difficult for users to identify key information.

🙅 Users will likely tune out unnecessary content presented upfront, as it lacks relevance or context to their immediate goals.

Incorporating peer feedback during iterations to craft the final polished dashboard.

Design explorations

Final Solution

SLIDER BANNER

Effectively communicated product features and drove user engagement.

Design Strategy:

  • The clickable banner leads to the detailed event page

  • Prominent space for text & image

INSIGHTS 

​Showcases impactful business data 

Design Strategy:

  • Implemented hierarchical structure with subject, heading, and date

  • Removed images and graphs

  • Made individual cards clickable

  • Added "View All" option

ANNUAL AWARDS 

Enhanced Visibility in Performance Rankings

QTD TOTAL PAYOUT

Improved Clarity on Financial Metrics

Design Strategy:

  • Utilized design system icons

  • Clear profit and loss indicators

  • Marginal up/down arrows

  • Updated timeline representation​

QUICK LINKS

Improves navigation and user interaction

Design Strategy:

  • Responsive icon layout

  • Introduced background to organize icons

  • Enlarged icons

  • Center-aligned text

  • Individual icons made clickable

UPCOMING EVENTS

Highlights the management events

Design Strategy:

  • Structured layout with date, month, and event name and organized by event organizer

  • Added action button

  • Design finalized based on logo color coordination

PROJECT IMPACT

My Contribution

  • Collaborated with Sr. Director of Product Management and development team to understand requirements and deliver high-quality visual designs
     

  • Worked closely with a design team, including Sr. UX Designer and Lead UX Designer, ensuring consistency through regular feedback
     

  • Partnered with multiple Product Managers to provide work estimates and manage timelines
     

  • Created high-fidelity user flows and prototypes aligned with user needs
     

  • Mentored new designers, speeding up their onboarding and helping them quickly adapt to company standards, boosting team efficiency

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